The PPPCanvas

Businesses are increasingly involved in partnerships with CSOs and governments to jointly work on sustainable development challenges. For these Public Private Partnerships, a solid business case is very important. To formulate a sound business case, it is necessary to understand the entire business model, and describe the way an organization creates economic and social value.

To understand how PPPs can deliver added value, by creating business opportunities and a smarter business approach, PPPLab has developed the PPPCanvas, based on the Business Model Canvas of Alexander Osterwalder.



The PPPCanvas is a tool that can be used to analyze the business model of the PPP, including what value is being delivered, how partners aim to deliver this value and to whom exactly. Like the Business Model Canvas, it helps to visualize, design and pivot a business model.

However, the PPPCanvas adds 4 extra fields of interest to the original business model canvas. Compared to companies, PPPs with a development focus need to consider a few additional important elements in their business model. Next to economic objectives, they also serve certain development goals and often operate in difficult environments. That is exactly why PPPLab decided to extend the original Canvas.

For more information on why and how to use the PPPCanvas please have a look at the PPPCanvas User Guide.

We are happy to support you in applying the PPPCanvas to your PPP.
Please contact us at